Coaches' Ethics

WV District Territory
2017 WV Boys Basketball Clubs
8 & Under
9 & Under
10 & Under
11 & Under
12 & Under
13 & Under
14 & Under
15U / 9th Grade
16U / 10th Grade
17U / 11th Grade
Coaches' Ethics

The coach must be aware that he/she can be either a positive or negative influence upon the development of the athlete. In all of his/her personal contacts with athletes, officials, parents, the media, and the public, the coach shall strive to set an example of the highest ethical conduct. In keeping with that goal, the following ethical guidelines should be observed by all AAU coaches:
  • The coach shall never place the value of winning above the value of instilling the highest desirable ideals of character.
  • The coach must always consider the personal safety of the athlete.
  • The coach shall be thoroughly acquainted with the rules and regulations of competition, and shall be responsible for their interpretation to team members. The coach shall not try to seek an advantage by circumventing the spirit or letter of the rules.
  • Game officials shall have the respect and support of the coach. The coach shall not indulge in conduct which will incite the players or spectators against the officials. Public criticism of the officials or players is unethical.
  • The coach should respect his/her opponents, display gracious behavior during competition and require his/her players to conduct themselves in similar fashion. Before and after the contest, rival coaches should meet and exchange friendly greetings to set the correct tone for the event.
  • Coaches shall actively use their influence to enhance sportsmanship by spectators.
  • The coach shall take an active roll in the prevention of drug, alcohol and tobacco use, and shall, under no circumstances authorize their use.
  • The coach must recognize the importance of the athlete's academic development and promote the proper balance between athletic and academic activities.



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